London Calling is Now London Starting

London’s startup fog has started to clear.

For decades, if you’ve wanted to make it big as an entrepreneur, the U.S. was your safest bet. That’s because starting your own business is one of the fundamental American Dreams--one that takes vision, risk, hard work, determination and a certain spirit from deep within to build your own creation.

That idea is a tangible one here in the States. Most Americans know a small business owner—an uncle who owns restaurants or a friend who hit it big in Silicon Valley.

And now, across the pond, in the city where Big Ben has been ringing for over 150 years, it's entrepreneur time, too.

“London now has become a vastly better place to start up,” said Professor Jeff Skinner, director of Entrepreneurship at London School of Business [LBS], who describes how the frosty climate a decade ago is becoming increasingly friendly to small-business ventures. “Ten, even 15 years ago, the seeds were there. But you kind of reached a cliff edge. You had the idea and you were pumped with enthusiasm but where did you go next?”

Skinner said there were hardly any early-stage investors or lawyers who were interested in new businesses, and culturally the concept was misunderstood.

“At one time nobody would have understood….

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