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Daniel Hulme
Daniel Hulme


Adam West

Sam Applebee

Evangelist
London, UK

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My story

Once I had escaped rural Wiltshire to London I worked (partied) for a music publication before winning a scholarship for business school. I'm perhaps the only person in the UK without A-levels to hold a master's degree in political science. I cofounded design studio Kickpush, and believe that every organisation should have a positive social impact. I spent 3+ years with Satalia before stepping away from day-to-day operations.


Problems solved

20% more efficient staff schedules

We reengineered staff rotas for a global entertainment group based on predicted footfall and employee preferences.

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10%+ equipment savings for fibre-optic network

We found optimal locations for data exchanges and the most efficient routes for a new network of cables.

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30% better utilisation of teaching space

Our timetabling engine increased the efficient use of space and student satisfaction for this top-10 university.

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60% faster university timetabling

We built a tool to quickly create timetables that fit lecturer availability and meet student expectations.

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5X faster chip verification

Our solver was benchmarked 5X faster than the leading competitor and identified 20% more problems.

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I'd love to hear from you

Sam Applebee

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Sam Applebee
Sam Applebee


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