Sales driver analysis for Odeon
We used machine learning to conduct a sales driver analysis, identifying which aspects of the customer experience most impacted sales, and focusing their future investments.
Challenge
As streaming services continue to rise in popularity, high street cinema chains must innovate to stay relevant. To focus their future investments, Odeon chose Satalia to conduct a sales driver analysis — using data science to identify the aspects of the customer experience that had the greatest impact on revenue.
Outcomes
4 factors
identified from 60 as having biggest impact of customer experience
Outcomes
4 factors
identified from 60 as having biggest impact of customer experience
Solution
First, we combined machine learning with survey, transactional and geographical data sets to predict the quality of a customer’s experience. Then, using novel data science techniques, we assessed the impact and relative influence of various factors such as weather, store layout, product range, store location, proximity of competitors and seasonality on the quality of customer experience.