Satalia was founded as a spin-off from UCL Computer Science and London Business School.
Tesco became our highest-paying client. We built what they claim to be the very best last-mile delivery system in the world, and it’s still optimising 100,000 deliveries per day.
We started work with PwC, who chose us to build a workforce optimisation system, assigning 4,200 people to 6,600 client engagements. It’s also still running and delivering great results.
We reached £5 million in organic revenue, acquired a world-class software engineering firm, and reached 100 employees.
We invested heavily in product development and won contracts with DFS, Openreach and Woolworths Australia.
We invested in the scalability and performance of our products and focused on sales.
We were acquired by WPP, becoming their AI experts. We then developed AI for marketing and launched the Brand, Performance, Channel and Audience Brains™.
We continue to provide cutting-edge AI innovation to clients, combining the latest thinking and technologies to deliver efficiency, revenue and growth.