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AI newspaper distribution

AI strategy & consulting

AI-powered newspaper distribution for Alter Ego Media

Satalia helped one of Greece’s top publishers use machine learning to match print volumes to real demand – removing guesswork, boosting profit, and chopping waste.

+13%

+13% increase in net profit


Challenge

Alter Ego Media’s legacy newspaper distribution system relied on static rules and past sales to predict demand. But news is unpredictable. And so is reader behaviour. Without a smarter way to forecast, they were overspending, overprinting, and underselling – week after week.

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Solution

Satalia built a machine learning model to predict how many papers to send, where, and when – all to maximise profit. Trained on years of data and tested in real-world simulations, it forecasted weekly demand, adjusted distribution dynamically, and let editors override where needed. Greater accuracy. Less waste. A modern solution for a timeless medium.

13% increase in net profit

51% fewer returns

90% sales capture rate

Ask us how AI can benefit your business.

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