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AI thought leadership

AI for transport, supply chain & logistics

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Route optimisation for Tesco

21 October, 2025

How is AI revolutionising delivery, logistics, and supply chains?

AI is reshaping the logistics world, from route optimisation to fleet efficiency, demand forecasting to customer satisfaction. But beyond the hype, what does it actually mean for retailers today?

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Route optimisation for DFS

13 October, 2025

Leaders in Logistics 2025 keynote: a smarter, greener, faster, AI-driven future

For years, organisations have been told to “become data-driven.” They’ve built data lakes, hired analysts, and invested in dashboards. Yet many still struggle to make better decisions. But the problem isn’t data. It’s decision-making. That’s the core message Satalia CEO Daniel Hulme delivered in his keynote at the Leaders in Logistics Last Mile Summit at the Allianz Stadium, Twickenham...

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6 October, 2025

It only gets harder: 16 business lessons you won’t get from ChatGPT

I recently got the chance to deliver a closing keynote at Cambridge Tech Week. Instead of my typical talk on how AI impacts business and society, I talked about my entrepreneurial journey, starting and investing in companies, as well as the social, political, and economic challenges facing UK startups...

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Woman with tablet with digital background

3 July, 2025

Satalia honoured as a winner in the 2025 Artificial Intelligence Excellence Awards

Satalia is proud to announce that it has been named a winner in the 2025 Artificial Intelligence Excellence Awards, presented by the Business Intelligence Group. This prestigious recognition highlights the company’s commitment to innovation and its contributions to advancing artificial intelligence.

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Daniel Hulme and Maren Hunsberger discuss enterprise AI

13 June, 2025

AI in marketing: what do businesses need to know?

Marketing is being rebuilt from the ground up by AI. From synthetic focus groups to brand-safe content in seconds, discover how intelligent systems are transforming creativity, performance, and ROI...

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AI developers collaborate around computer

21 May, 2025

What is the “AI singularity?” And what should businesses do now to prepare?

If you were marketing a product to an AI that represented a person, instead of the human themselves, would you know? How might you interact differently, if you knew? Now imagine there comes a point in time where it’s basically impossible to tell – where the AI representing the human is essentially indistinguishable from the human. What would that mean for a business with real life customers and employees?

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Young employee using AI for analysis in futuristic office

28 April, 2025

The key applications of AI that will change the future of business

Six key areas of AI really stand out for their potential to revolutionise the future: automating routine tasks, generating useful content, simulating human behaviour, pulling insights from messy data, solving complex decisions, and helping people work smarter. Practical tools that can create real value across industries and improve how teams get things done…

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AI developer focusing on getting the job done

10 April, 2025

How good is AI at understanding context behind data?

Just because an AI system gets better at making decisions with data, doesn’t mean it understands the problem. Without context, it’s not intelligent, it’s just efficient. And doing the same thing over and over without questioning it? That’s not intelligence. That’s automation. Or, depending on who you ask…madness....

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customer journey mapping for uk telco

22 March, 2025

Responsible AI use: where does collective responsibility start, and corporate responsibility end?

Corporate players, governments, and communities must all ask tough questions: Is this a problem AI should be solving? Is the intent ethical? How could the technology impact people and societies beyond its immediate use?

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Young employee using AI to assist with complex business decisions

4 March, 2025

How will AI help businesses with complex decision-making in the future?

Can the current generation of generative tools, like ChatGPT, be let loose on businesses’ biggest challenges? And how can businesses explain AI-powered decision-making to customers and clients if the AI can’t explain how it made those decisions?

Learn more about How will AI help businesses with complex decision-making in the future?
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