DFS wanted to improve the delivery experience for customers, and ease the burden on drivers. But their manual, outdated system made scheduling difficult and inefficient. Drivers planned routes themselves, and customers received inflexible time slots with little notice. The system wasn’t built to scale, or delight.

AI for transport, supply chain & logistics
Last mile route optimisation for DFS
Satalia helped DFS transform their home delivery offering with last-mile delivery technology.
18%
Increase in fuel efficiency
Challenge
Solution
Satalia built an AI-driven, cloud-based delivery engine that plans smarter routes in real time. By analysing orders, stock, and availability, it creates fast, efficient schedules with minimal manual input. Customers choose slots that work for them. Drivers finish on time. And the business runs leaner, faster, and happier.
19% reduction in unexpected driver overtime
8% increase in net promoter score (NPS)
3hr delivery slots enabled