Our pioneering marketing Brains streamline effective and personalised B2C and B2B marketing.
Brains combine large language models with our bleeding-edge algorithms and specialised agents to achieve a deep understanding of marketing domains. They enable the generation of compliant, higher-performing content at a velocity and scale previously impossible. Uncover opportunities and create deeper connections between your brand and your audiences to accelerate growth.
Brains augment skilled marketing professionals’ intuition, experience, and perspective. They elevate strategy, enhance storytelling and optimise performance. Brains provide actionable, data-driven insights, improving your marketing effectiveness.
Using our marketing Brains frees up skilled professionals to focus on a campaign’s most creative and strategic aspects, like ideation and concept development. They drive efficiency by streamlining the repetitive side of campaign planning and execution. They can deploy, test, and iterate marketing assets and ideas at a speed and scale not previously possible. Brains can generate content, suggest performance improvements, optimise cross-channel performance, and answer questions on behalf of your audiences.
The Brand Brain is a true professor of your brand. Trained on your brand data, it understands your brand holistically: the brand’s personality, values, identity, tone of voice, style, assets, category context, and narratives. It can accurately represent the brand, generate on-brand content and help you govern your brand across teams and markets.
Unlike generic models, the content it generates is distinctive, brand-appropriate and compliant, leading to stronger brand value and recognition.
The Performance Brain understands what truly drives the performance of your marketing campaigns. It analyses a range of factors that influence performance, such as content, platform, environmental, and audience characteristics – uncovering causal relationships between data. It can predict the performance of campaigns before you go live, helping you reduce marketing waste and create better, more effective content and ads.
The Channel Brain can dynamically adjust advertising campaigns based on collected data and performance monitoring. This enables you to react swiftly to changes in customer behaviour and market conditions, enhancing campaign performance and maximising the return on your investments.
Leveraging advanced algorithmic frameworks, it can allocate budgets effectively and adapt to dynamic customer journeys, helping you transition from single to cross-channel optimisation.
The Audience Brain deeply understands consumer audiences and B2B buying groups. It helps you identify key growth segments, and tailor campaigns to resonate better with your audiences, resulting in higher engagement rates and conversions.
It can be trained on any combination of data sources – structured or unstructured – that capture important aspects of an audience, such as attitudes, psychographics, media usage and purchase behaviour.
AI for marketing
Client research showed significant opportunity to reach and convert new regular customers - but no insights on how to do so.
