Client research showed significant opportunity to reach and convert new regular customers – but no insights on how to do so.​

• Data-driven, qualitative determination of audience segments​
• ​The ability to expand, modify, enhance discovered segments​
• ​Audience AI enables higher-performing content and strategies – at a velocity and scale not previously possible
• ​Uses both client and WPP data
• ​Delivers insights instantly through a chat bot
• ​Tells users what segments exist and what actions can be taken to reach them.