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Audience Brain: Global CPG

AI for marketing

Audience Brain: Global CPG​

Client research showed significant opportunity to reach and convert new regular customers - but no insights on how to do so.​


Challenge

Client research showed significant opportunity to reach and convert new regular customers – but no insights on how to do so.​


Indicative Results​
  • Data-driven, qualitative determination of audience segments​
  • ​The ability to expand, modify, enhance discovered segments​
  • ​Audience brain enables higher-performing content and strategies – at a velocity and scale not previously possible.​
  • ​Uses both client and WPP data.​
  • ​Delivers insights instantly through a chat bot.​
  • ​Tells users what segments exist and what actions can be taken to reach them.​

 

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