Tech Data (now TD Synnex) is a global technology distributor. To improve the effectiveness of their sales and marketing efforts, they wanted to predict the likelihood of when individual customers would churn.

AI simulations & digital twins
Customer churn analysis for Tech Data
Satalia built individual churn models for each customer, predicting exactly when they would stop buying.
84 Days
Key re-engagement communications could be sent 84 days earlier.
Challenge
Solution
We used machine learning to detect changes in the behaviour of each of their B2B customers, including purchase frequency, regularity and volume. Using this data, we built individual churn models for each customer, predicting exactly when they would stop buying. This enabled Tech Data to launch targeted re-engagement campaigns well before the point customers fully disengaged in order to prevent churn.