AI thought Leadership

The latest industry-leading AI insights from Satalia

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Daniel Hulme and Maren Hunsberger discuss enterprise AI

13 June, 2025

AI in marketing – what do businesses need to know?

Marketing is being rebuilt from the ground up by AI. From synthetic focus groups to brand-safe content in seconds, discover how intelligent systems are transforming creativity, performance, and ROI...

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Image of a man in a futuristic office using AI on multiple screens

21 May, 2025

What is the “AI singularity?” And what should businesses do now to prepare?

If you were marketing a product to an AI that represented a person, instead of the human themselves, would you know? How might you interact differently, if you knew? Now imagine there comes a point in time where it’s basically impossible to tell – where the AI representing the human is essentially indistinguishable from the human. What would that mean for a business with real life customers and employees?

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Young employee using AI for analysis in futuristic office

28 April, 2025

The key applications of AI that will change the future of business

Six key areas of AI really stand out for their potential to revolutionise the future: automating routine tasks, generating useful content, simulating human behaviour, pulling insights from messy data, solving complex decisions, and helping people work smarter. Practical tools that can create real value across industries and improve how teams get things done…

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AI developer focusing on getting the job done

10 April, 2025

How good is AI at understanding context behind data?

Just because an AI system gets better at making decisions with data, doesn’t mean it understands the problem. Without context, it’s not intelligent, it’s just efficient. And doing the same thing over and over without questioning it? That’s not intelligence. That’s automation. Or, depending on who you ask…madness....

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AI developers collaborate around computer

22 March, 2025

Responsible AI Use: where does collective responsibility start, and corporate responsibility end?

Corporate players, governments, and communities must all ask tough questions: Is this a problem AI should be solving? Is the intent ethical? How could the technology impact people and societies beyond its immediate use?

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Young employee using AI to assist with complex business decisions

4 March, 2025

How will AI help businesses with complex decision-making in the future?

Can the current generation of generative tools, like ChatGPT, be let loose on businesses’ biggest challenges? And how can businesses explain AI-powered decision-making to customers and clients if the AI can’t explain how it made those decisions?

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18 February, 2025

The “now and next” of enterprise AI — what you need to know

AIs that market to other AIs. Brain-like AIs 100x faster than ChatGPT. The birth of purpose-driven enterprise — and the end of work as we know it. Some of it’s already here…the rest of it’s on the way, thanks to AI technology.

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Satalia roundtable participants discuss AI

4 February, 2025

AI hype vs. reality: what we learned from our client roundtable

AI is everywhere, but turning it into real business value is another story. That's why Satalia recently sat down with industry leaders to discuss the biggest roadblocks to AI adoption — and the smart moves that cut through the noise...

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14 January, 2025

Beyond ChatGPT: Generative AI is one small part of a ‘Cambrian explosion’ of innovation

It's hard to write an article that might be as articulate, insightful, and differentiated as what ChatGPT could produce in a few seconds…

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14 December, 2024

AI drives low-cost low-carbon delivery

It’s a lot to expect the human brain to figure out how to meet customers’ heightened demand for…

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2 November, 2024

Home delivery: New expectations in retail

It used to be simple for retailers. Delivering to customers used to be easy. Customers shopped in…

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3 August, 2024

Founding Satalia

I need to start at the beginning...

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1 August, 2024

Naming Satalia: What does Satalia mean?

Satalia supported the client to optimise their shipping containers through advanced analytics.

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6 March, 2020

Our commitments to gender equality #IWD2020

International Women’s Day 2020 is a moment for everyone to celebrate and highlight women and girls…

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3 August, 2017

Data-driven decision making: Introducing the DIKUW hierarchy

You do not need me to preach the importance of data-driven decision making, I am sure that job has…

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