Tesco’s growth was quickly outpacing its off-the-shelf routing software. With 7,000 trucks and 4,000+ locations, even small inefficiencies added up quickly. The old system couldn’t keep up with evolving constraints – like shift patterns, vehicle types, or depot capacities. Plans looked good on paper but didn’t work on the ground. They needed something built for them. And built for progress.
AI for transport, supply chain & logistics
Smarter middle mile routing for Tesco
Satalia designed Tesco a bespoke optimisation solution that substantially improved middle-mile freight operations, reinventing how their groceries move. saving miles, money, and emissions across the UK and beyond.
3x
Equivalent to saving the emissions of 3x UK–India flights every day
Challenge
Solution
Together, we built a smart optimisation engine that creates optimised delivery schedules in under 90 minutes. It handles real-world complexity like driver rules, vehicle types, depot constraints, and live traffic conditions – all while reducing trips, distance, and reliance on third parties. Best of all, it scales with Tesco’s needs – it’s live in 15+ depots and rolling out across Europe.
400,000+ miles optimised daily
3% fewer miles driven
2.3% increase in trailer fill
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